Creators for climate. WTH are Nuggets and how do I use them?

Nuggets are bite-sized, science-backed snacks to help creators—like you—change the conversation about the climate crisis.

Read on, get inspired, and join the alliance of creators for the climate! 👇

Collective Creativity

Creativity is critical in the climate fight.

Solutions to the climate crisis need to come from everyone. And we mean everyone. Even the people who don’t think about the climate, and the ones who think they’re not interested.

That’s where you—the creators—come in.

If you’ve ever posted anything online, you’re a creator. Whether you’re a photographer, urban planner, home cook, dancer, actor, armchair critic, thrifter, writer, engineer, you have a cultural perspective. You influence your community of 5, 10, 200, 500k, 1M. Which means you can reach audiences that traditional climate media can only dream of reaching. That’s big.

Here’s why:

  • Creators can shift culture.

    As a creator, you have social influence. The content you share and the stories you tell can shape your audience’s behaviors and lifestyles. This can shift cultural narratives about what matters and what’s possible when it comes to the climate.1

  • Shifting culture can change behavior. 2

    If you make eating mushrooms look tasty and aspirational, your followers might start thinking about eating more plants, which is better for the planet than eating meat all of the time. If you show off your latest vintage sneaker find, they might go second-hand, too, which is more sustainable.

  • Changing behavior can galvanize collective action.2

    You have a platform to inspire people to take actions that can have a huge collective impact. If enough of your followers, or your followers’ followers, take action, we can reach key social tipping points3

  • Social tipping points can drive big, systemic change. 4

    When a large number of people demand the same thing, policies and economic structures start to change. By creating a movement, we can drive bold systemic change.5

Why we built this site

The site is a resource for you. It features an abundance of creative inspo and practical tools that can start you on your journey to creating never-before-seen climate content.

  • Creative prompt Nuggets reflect data-backed, climate-friendly behavioral changes and ideas. They also feature content from other creators who have made great content around the topic.

    • Date Your Fridge, because using up food scraps is sexier than a bad Hinge date.
    • Roam at Home, because going on a regional or local trip can avoid lots of carbon emissions.
  • Resource Nuggets give practical tips on how to start weaving in climate messages into your work/brand, even if you’ve never talked about climate before.

Every creator is unique. Different brands, voices, audiences, and vibes.

On food

  • @lahbco does not let wilted greens go to waste. 

  • @shiadanni makes vegan chickpea salad look glam AF.

On living

On ✨learning✨

On nature

  • @BraveWilderness' vid about getting spiked by an echidna in Western Australia invites audiences to consider the animals living in their own backyards.

  • @mndiaye_97 wants you to save the bees (drunk or not).

So these Nuggs are different, too.
Pick the ones that speak to you.

This site is a collaboration portal

  • Get inspired

    Click around and check out amazing content from other creators like you.
  • Pitch your Nugget ideas

    Think we’re missing a critical topic or issue? Let us know and we might work with you to cook up a Nugg!
  • Make content—we’ll share it!

    Join the ranks of other top creators like New York Nico, Green Girl Leah, and Nasim Labichi. Let us know and we’ll feature it!
  • Tell us what’s working (or not).

    This is a WIP! Our DMs are open for criticism, feedback, tips, ideas, collab opps, and Nugget recipes.
  • Watch this space

    We’re working on exciting plans for creators like you to learn, mingle and collaborate. Lots of new opps coming soon.
  • Come hang!

    On our Insta, FB and Twitter

View all sources

Creative climate collaborations