Creators for climate. WTH are Nuggets and how do I use them?

Nuggets are bite-sized, science-backed snacks to help creators—like you—change the conversation about the climate crisis.

Name: Earth Alliance
Price range: $

Read on, get inspired, and join the alliance of creators for the climate! 👇

Creativity is critical in the climate fight.

Solutions to the climate crisis need to come from everyone. And we mean everyone. Even the people who don’t think about the climate, and the ones who think they’re not interested.

That’s where you—the creators—come in.

If you’ve ever posted anything online, you’re a creator. Whether you’re a photographer, urban planner, home cook, dancer, actor, armchair critic, thrifter, writer, engineer, you have a cultural perspective. You influence your community of 5, 10, 200, 500k, 1M. Which means you can reach audiences that traditional climate media can only dream of reaching. That’s big.

Here’s why:

Creators can shift culture.

As a creator, you have social influence. The content you share and the stories you tell can shape your audience’s behaviors and lifestyles. This can shift cultural narratives about what matters and what’s possible when it comes to the climate.¹
Shifting culture can change behavior. ²

If you make eating mushrooms look tasty and aspirational, your followers might start thinking about eating more plants, which is better for the planet than eating meat all of the time. If you show off your latest vintage sneaker find, they might go second-hand, too, which is more sustainable.
Changing behavior can galvanize collective action.²

You have a platform to inspire people to take actions that can have a huge collective impact. If enough of your followers, or your followers’ followers, take action, we can reach key social tipping points. ³
Social tipping points can drive big, systemic change. ⁴

When a large number of people demand the same thing, policies and economic structures start to change. By creating a movement, we can drive bold systemic change.⁵

The site is a resource for you. It features an abundance of creative inspo and practical tools that can start you on your journey to creating never-before-seen climate content.

Creative prompt Nuggets reflect data-backed, climate-friendly behavioral changes and ideas. They also feature content from other creators who have made great content around the topic.
- Date Your Fridge, because using up food scraps is sexier than a bad Hinge date.
- Roam at Home, because going on a regional or local trip can avoid lots of carbon emissions.
Resource Nuggets give practical tips on how to start weaving in climate messages into your work/brand, even if you’ve never talked about climate before.
- TL;DR summarizes the top takeaways from the UN’s latest climate report
- Death to Greenwashing shows you how to avoid spreading misinformation
- Climate Futures for All depends on environmental justice, don’t sleep on it

On food

@lahbco does not let wilted greens go to waste.
@shiadanni makes vegan chickpea salad look glam AF.

On living

@ttaanyaa has the best vintage luxury hauls.
Turn trash into treasure with @taybeepboop.

On ✨learning✨

@the.data.guy makes an evidence-based case for EVs.
@depthsofwikipedia spitting facts on Tuvalu!

On nature

@BraveWilderness' vid about getting spiked by an echidna in Western Australia invites audiences to consider the animals living in their own backyards.
@mndiaye_97 wants you to save the bees (drunk or not).

So these Nuggs are different, too.
Pick the ones that speak to you.

Get inspired
Click around and check out amazing content from other creators like you.
Pitch your Nugget ideas
Think we’re missing a critical topic or issue? Let us know and we might work with you to cook up a Nugg!
Make content—we’ll share it!
Join the ranks of other top creators like New York Nico, Green Girl Leah, and Nasim Labichi. Let us know and we’ll feature it!
Tell us what’s working (or not).
This is a WIP! Our DMs are open for criticism, feedback, tips, ideas, collab opps, and Nugget recipes.
Watch this space
We’re working on exciting plans for creators like you to learn, mingle and collaborate. Lots of new opps coming soon.
Come hang!
On our Insta, FB and Twitter

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1. By drawing support from diverse actors, narratives of change can enable coalitions to form, providing the basis for social movements to campaign in favour of (or against) societal transformations. People act and contribute to climate change mitigation in their diverse capacities as consumers, citizens, professionals, role models, investors, and policymakers,” from IPCC Report Chapter 5, Executive Summary of Mitigation of Climate Change, 2022 Back
2. "Collective action as part of social or lifestyle movements underpins system change (high confidence). Collective action and social organising are crucial to shift the possibility space of public policy on climate change mitigation. For example, climate strikes have given voice to youth in more than 180 countries. In other instances, mitigation policies allow the active participation of all stakeholders, resulting in building social trust, new coalitions, legitimising change, and thus initiate a positive cycle in climate governance capacity and policies," from IPCC Report Chapter 5, Executive Summary of Mitigation of Climate Change, 2022 Back
3. "Social influencers and thought leaders can increase the adoption of low-carbon technologies, behaviours, and lifestyles (high confidence). Preferences are malleable and can align with a cultural shift. The modelling of such shifts by salient and respected community members can help bring about changes in different service provisioning systems. Between 10% and 30% of committed individuals are required to set new social norms," from IPCC Report Chapter 5, Executive Summary of Mitigation of Climate Change, 2022 Back
4. "Changing social norms can encourage societal transformation and social tipping points to address climate mitigation," from IPCC Report Chapter 5.4.2 of Mitigation of Climate Change, 2022. "If high carbon systems are weakened then this may reduce the opposition to policies and actions aimed at accelerating climate mitigation, enabling more support for low-carbon systems. In addition, targeting of actions which may create ‘tipping point cascades’ which increase the rate of decarbonisation may also be beneficial," from IPCC Report Chapter 13.9.7 of Mitigation of Climate Change, 2022 Back
5. "Motivation by individuals or households worldwide to change energy consumption behaviour is generally low. Individual behavioural change is insufficient for climate change mitigation unless embedded in structural and cultural change," from IPCC Report Chapter 5, Executive Summary of Mitigation of Climate Change, 2022 Back